Use Google Alerts to Monitor Your Online Brand

Last week I wrote about using Social Media to build your online “brand.” In addition to building your online presence, you should also monitor it by subscribing to Google Alerts. By doing so, you can keep track of what others on the Web are saying about you and your company. What’s a Google Alert? “Google [...]

April 23, 2009 | By | Filed Under: Social Media | Tagged With: ,

Social Networking & Building Your Brand

Admit it. You’ve googled yourself. Were you happy with what you found? Whatever you found is exactly what your clients or potential customers will find. What if you didn’t find anything? Or your name was buried on page 12 of the search results? Well, then … if you haven’t already done so, now is the [...]

April 15, 2009 | By | Filed Under: Social Media | Tagged With: , , , ,

Writing for the Web

When writing web copy: make it simple, keep it short. Readers on the web tend to scan text. They don’t read every word. Faced with a long block of copy and unfamiliar terms, they stop short. Maybe they leave and go to another site. To avoid that, follow these suggestions: Go easy on the jargon. [...]

April 7, 2009 | By | Filed Under: All Things Web, Writing | Tagged With: