Web Design, WordPress, Social Media, Writing, Graphic Design | Phoenixville | Malvern | Philadelphia
A few weeks ago, Peter Shankman wrote a post in Business Insider titled “Why I Will Never, Ever Hire A Social Media Expert.” At the heart of his argument is this: “Social media is just another facet of marketing and customer service. Say it with me. Repeat it until you know it by heart. Bind [...]
Most of my clients are very interested in search engine optimization (SEO), and many people believe there is an easy formula for rising to the top of Google’s or Bing’s rankings. In fact, when I’m creating a website for a client, the number one question people ask me is, “How will this help my rankings [...]
One of the hardest aspects of creating a website is selecting the colors to use. Often you’ll start with a logo or a photograph that is the jumping off point for the color scheme. But where do you go from there? This can be a real quandary. Thankfully, the web abounds with tools that can [...]
With all the hype about social media these days, many businesses are neglecting their websites and focusing their marketing efforts solely on their Facebook and Twitter accounts. Some new businesses don’t even have websites. These business owners are counting on the popularity of social media to carry their message(s) to their customers. And, let’s face [...]
One of the most popular articles in last week’s NY Times was “If Your Password is 123456, Just Make it HackMe.” You’re probably laughing right now, but take a look at the article, and you might stop laughing when you realize that your favorite password — the one you thought was so clever — is actually on [...]
In my previous posting, I discussed how users who don’t upgrade to the most recent version of WordPress can leave their websites vulnerable to hacking. But all types of websites can be hacked — not just those built with WordPress. “If you own or manage a website, you are responsible for that website’s security. Compromised [...]
When you create a website, one of the things you should do before launching your site is create a favicon. A favicon is an icon that appears next to a URL in the address bar of a web browser. To create your own favicon, follow these steps: Create the image you would like to use [...]
You’ve worked hard to create your website. Now it’s available for all the world to see. Unfortunately, some people will also believe it’s available to steal. Here are some ways to protect yourself against website theft. Copyscape: use Copyscape to search for copies of your web content. If you discover someone is using your work [...]
You’ve finished creating your new website and sent it out into the World Wide Web. You’re so excited, you can’t help visiting it over and over, marveling at what you’ve accomplished (I know — I’ve been there). It looks great — looks great that is, viewed on your computer, using Internet Explorer (IE). But then a [...]
This is one of the most common questions clients ask me. With each revision or addition of new content, a website owner hopes s/he has finally discovered the magic formula for driving traffic to a website. Meta tags, Google sitemap submissions, links — do any of these work? And if not, what does? I wish [...]
