Writing for the Web

When writing web copy: make it simple, keep it short. Readers on the web tend to scan text. They don’t read every word. Faced with a long block of copy and unfamiliar terms, they stop short. Maybe they leave and go to another site. To avoid that, follow these suggestions: Go easy on the jargon. [...]

Why Your Email Should Be Plain-Text

From TechRepublic comes this great idea for ensuring that your emails can be read on all devices: use plain-text email. It seems that “reading image-rich e-mail messages on … BlackBerrys [and other smart phones] is a major pain.” Read the rest of the post here.

The Benefits of Using an RSS Reader

If you spend a lot of time trawling the web, visiting your favorite websites and blogs looking for updates, then you need an RSS reader. RSS stands for “Really Simple Syndication.” Every site that is regularly updated (news sites, blogs, etc.) has an RSS “feed” and by subscribing to that feed using a “reader” or [...]

Image Search – Beyond Stock Photos

If you need images for a project, you have a lot of affordable options. Why then, do so many of the images used on websites and marketing materials look exactly the same? Without breaking the budget, how do you find graphics that help you stand out — not blend in? Popular stock photography sites like [...]