How to Get Email Updates From Your Favorite Facebook Pages

HyperAlerts

Are you looking for a simple way to keep up with comments and posts on a particular Facebook page? Would you like to receive email updates when this page — or any Facebook page — is updated? If so, you should sign up for Hyper Alerts, a service that will send you an email each time [...]

And the Social Media Experts Shall Save Them

Life Preserver

A few weeks ago, Peter Shankman wrote a post in Business Insider titled “Why I Will Never, Ever Hire A Social Media Expert.” At the heart of his argument is this: “Social media is just another facet of marketing and customer service. Say it with me. Repeat it until you know it by heart. Bind [...]

Oh Facebook and Twitter, You Vex Me

help

Learning how to use social media can be difficult. Most platforms, including Facebook, Twitter, and LinkedIn, have help and support centers, but often they’re hard to find. And sometimes, as is the case with Facebook, the “rules” on how to use the site change so often that you just want to throw your hands up and [...]

Why Your Business Needs a Website

Open for Business

With all the hype about social media these days, many businesses are neglecting their websites and focusing their marketing efforts solely on their Facebook and Twitter accounts. Some new businesses don’t even have websites. These business owners are counting on the popularity of social media to carry their message(s) to their customers. And, let’s face [...]

LinkedIn Goes Social

LinkedIn

LinkedIn is becoming more social every day. Your LinkedIn profile no longer has to be “static” — in fact, if you have a blog or a Twitter account it shouldn’t be. You can integrate both with LinkedIn, and your tweets and links to your latest blog postings will appear on your LinkedIn profile. In addition, [...]

What!? You’re Still Not Using Social Media?!

KeepCalm

Aren’t you on Twitter? Don’t you have a Facebook page? Quick jump on the social media bandwagon! I bet you’ve heard — or read — some variation of this. But social media sites such as Twitter and Facebook aren’t for everyone or every business. (If you’re wondering, yes, I have a Twitter account, but, no, [...]

Tips For Using Twitter

Twitter Logo

Still not using Twitter because you don’t understand its value? Is Twitter, “just for people who think they’re so important that the world needs to know what they’re doing every second of the day”? (Thank you, anonymous man who sat behind me the other day as I waited for the movie to start. I hope [...]

Use Google Alerts to Monitor Your Online Brand

Last week I wrote about using Social Media to build your online “brand.” In addition to building your online presence, you should also monitor it by subscribing to Google Alerts. By doing so, you can keep track of what others on the Web are saying about you and your company. What’s a Google Alert? “Google [...]

Social Networking & Building Your Brand

Admit it. You’ve googled yourself. Were you happy with what you found? Whatever you found is exactly what your clients or potential customers will find. What if you didn’t find anything? Or your name was buried on page 12 of the search results? Well, then … if you haven’t already done so, now is the [...]