SEO Tips: Best Practices for Search Engine Optimization

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Most of my clients are very interested in search engine optimization (SEO), and many people believe there is an easy formula for rising to the top of Google’s or Bing’s rankings. In fact, when I’m creating a website for a client, the number one question people ask me is, “How will this help my rankings [...]

How To Tell If Your Website Has Been Hacked

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In my previous posting, I discussed how users who don’t upgrade to the most recent version of WordPress can leave their websites vulnerable to hacking. But all types of websites can be hacked — not just those built with WordPress. “If you own or manage a website, you are responsible for that website’s security. Compromised [...]

Stolen Websites: How to Protect Your Site

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You’ve worked hard to create your website. Now it’s available for all the world to see. Unfortunately, some people will also believe it’s available to steal. Here are some ways to protect yourself against website theft. Copyscape: use Copyscape to search for copies of your web content. If you discover someone is using your work [...]

Use Google Alerts to Monitor Your Online Brand

Last week I wrote about using Social Media to build your online “brand.” In addition to building your online presence, you should also monitor it by subscribing to Google Alerts. By doing so, you can keep track of what others on the Web are saying about you and your company. What’s a Google Alert? “Google [...]

Social Networking & Building Your Brand

Admit it. You’ve googled yourself. Were you happy with what you found? Whatever you found is exactly what your clients or potential customers will find. What if you didn’t find anything? Or your name was buried on page 12 of the search results? Well, then … if you haven’t already done so, now is the [...]