And the Social Media Experts Shall Save Them

Life Preserver

A few weeks ago, Peter Shankman wrote a post in Business Insider titled “Why I Will Never, Ever Hire A Social Media Expert.” At the heart of his argument is this: “Social media is just another facet of marketing and customer service. Say it with me. Repeat it until you know it by heart. Bind [...]

Oh Facebook and Twitter, You Vex Me

help

Learning how to use social media can be difficult. Most platforms, including Facebook, Twitter, and LinkedIn, have help and support centers, but often they’re hard to find. And sometimes, as is the case with Facebook, the “rules” on how to use the site change so often that you just want to throw your hands up and [...]

What!? You’re Still Not Using Social Media?!

KeepCalm

Aren’t you on Twitter? Don’t you have a Facebook page? Quick jump on the social media bandwagon! I bet you’ve heard — or read — some variation of this. But social media sites such as Twitter and Facebook aren’t for everyone or every business. (If you’re wondering, yes, I have a Twitter account, but, no, [...]

Tips For Using Twitter

Twitter Logo

Still not using Twitter because you don’t understand its value? Is Twitter, “just for people who think they’re so important that the world needs to know what they’re doing every second of the day”? (Thank you, anonymous man who sat behind me the other day as I waited for the movie to start. I hope [...]

Social Networking & Building Your Brand

Admit it. You’ve googled yourself. Were you happy with what you found? Whatever you found is exactly what your clients or potential customers will find. What if you didn’t find anything? Or your name was buried on page 12 of the search results? Well, then … if you haven’t already done so, now is the [...]